Good Characters | Internet

This is a web site designed for Tempe Eyecare Associates.

Website Redesign: Before and After

Dr. John Chrisagis of Tempe Eyecare Associates has been a well-respected optometrist for more than 20 years in the Phoenix, AZ area, but his Web site did not do his good name justice. The site needed re-designing to reflect the doctor’s professional standing and leave a good impression on current and potential patients. At the same time, it needed to be consistent with the Web site of his partner, Encore Vision Centers (also a client of Good Characters).

Solution

Dr. John and Good Characters worked together, communicating mostly via e-mail, to determine the primary goal for the Web site and how to achieve that goal with a new design.

Dr. John said that his goal for the website was “to make us more accessible to the public and let them know what we do and how we do it. We need to tell people that we have the latest products and designs in eyewear and contacts, and we want to impress potential customers. My goal for the website is that it makes people want to make an appointment with us.”

Good Characters | Advanced E-Business

• incorporated a layout and color scheme similar to the one we developed for Encore Vision Centers to reinforce the partnership of the two practices
• improved image quality and optimized the site so viewers can download quickly
• included the company’s contact information on every page to make it easy for viewers to make an appointment

Result

The redesigned website is more attractive, reflects Tempe Eyecare Associates’ professional status, and is easier to use. It is a small investment that yields positive results for years to come.