Good Characters | Internet

This is a website we recently designed for Billingsley Tire in Coalinga, CA.

Design Concept

You think your business is traditional and you don’t need a website? Consider the following scenario … You’re on Highway 5 and blow out a tire. What do you do? Are you one of the few people that are always prepared and happen to have a tire service number with you? Probably not. Like most, you’d probably call home and someone on the other end will do a quick Google search and provide you with a number to call—That’s how many people find Bilingsley Tire in the small town of Coalinga.

We designed Billingsley’s site to reflect their services: fast, friendly, and convenient. This image-rich website does not contain a lot of text but provides all of the relevant information quickly. Billingsley’s phone number and address appear on all pages of the website. The map is prominent and shows Billingsley’s service area at a glance. The friendly character in the top center draws attention to both the phone number in the upper left and the “OPEN” sign in the upper right which boldly emphasizes their 24-hour access.

Though the site seems simple, a lot of thought goes into the design. Some barely there details include the replication of the tire shape throughout the site. Did you notice that all of the image edges are rounded and that the “Who”, “Where”, “What” icons change to tires when you point to them?

What do you think?